Whitepaper: Winning the Battle for Customer Ownership

"Who Owns the Customer?
Most airlines don't own their customers. How can this statement be true given the fact the airlines invented loyalty programs?

For years airlines have used mileage rewards to entice customers to choose their carrier. The all-familiar phrase uttered by flight attendants daily across the globe, "Thank you for choosing XYZ airline," is standard, but does airline choice truly represent customer ownership? The answer is no."

The whitepaper was written by Norm Rose from Travel Tech Consulting. Norm is a travel industry veteran with 28 years of hands-on experience.

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